CLARITY










SOUND STRATEGY

We believe that the fundamental success behind branding comes from having a focused understanding of your internal culture, key audiences, business performance goals, and vision for what’s next.


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COMPELLING CREATIVE

We see creativity as a way of communicating purpose, culture, values, competitive advantage, and cultivating emotional resonance. We believe in the power of simplicity and strength of storytelling.




WHO WE ARE

We are seekers of clarity; Understanding, focused, on-target, intuitive, relational, connected, synched, collaborative, productive, visionary, guided, harmonious, precise; These are the qualities that make a successful brand. The journey to clarity is a road that we love to take with the clients that we serve.

We collaborate with individuals, organizations, teams, marketing departments, and leaders behind ambitious brands to add significant value to the people they serve.




OUR PROCESS



Strategic Intent

Every endeavor begins with developing a comprehensive strategy for a brand. Whether you’re a for-profit, non-profit, individual, or corporate institution, strategy is the foundation to understanding the objectives behind audience development, market impact, business development, sales, and all other growth metrics. It is at the core of our process.


Culture Definition

We believe that building a strong brand happens from the inside out. Defining culture is critical to the success of a brand. Understanding “who we are” begins with asking critical questions and learning what motivates a group of people. Our goal is to align every person with the core values and mission of the organization and build a strong internal voice.


Creative Expressions

A successful brand communicates value with authority and distinction.It is built on a promise. It’s not just an aesthetic excercise, rather, language that becomes the spirit of the brand. Through powerful words, imagery, and design systems we bring the full value of a brand to surface and position them for success in their market.


Implementation

Delivering a brand to the market begins with understanding strategic initiatives and leveraging market opportunities. Whether in print, digital, or broadcast media we can help you and your team bring your brand to life with poise. 





LEADERSHIP


David Ytterberg—Strategy Director



Clay Morrison—Studio Director



David Blumberg—Creative Director