![RayP_Logos_Final_Symbol_Reversed](https://claritystudio.org/wp-content/uploads/2023/04/RayP_Logos_Final_Symbol_Reversed.png)
Ray & Poyner
Making a Realty Signature Iconic
Ray & Poyner is the leading residential real estate agency located in Birmingham, AL. Our team had the pleasure of working closely with Ray & Poynor on a brand refresh campaign that would help to better reflect their reputation for excellence and their commitment to providing exceptional service to their clients in their brand identity design.
Through a collaborative process, we developed a brand identity that captured the essence of Ray & Poynor’s values, including their focus on integrity, professionalism, and customer service. We created a comprehensive identity system that included print collateral, digital assets, and a website redesign that showcased their portfolio of properties and highlighted their approach to real estate.
Original signature
![cs-work-RayPoynor-image1](https://claritystudio.org/wp-content/uploads/2023/02/cs-work-RayPoynor-image1.png)
Updated Symbol with improved weight distribution
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![cs-work-RayPoyner-logo-white](https://claritystudio.org/wp-content/uploads/2023/02/cs-work-RayPoyner-logo-white.png)
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![cs-work-RayPoynor-image20](https://claritystudio.org/wp-content/uploads/2023/02/cs-work-RayPoynor-image20.jpg)
Above—Client premium items, and listing materials
Below—Commercial office signage exploration
![cs-work-RayPoynor-image21](https://claritystudio.org/wp-content/uploads/2023/02/cs-work-RayPoynor-image21-scaled.jpg)
So much of the brand awareness for residential real estate comes down to feeling you get when you see the company sign in the front yard of a home.
![cs-work-RayPoynor-image22](https://claritystudio.org/wp-content/uploads/2023/02/cs-work-RayPoynor-image22.jpg)
![cs-work-RayPoynor-image23](https://claritystudio.org/wp-content/uploads/2023/02/cs-work-RayPoynor-image23-scaled.jpg)
![cs-work-RayPoynor-image24](https://claritystudio.org/wp-content/uploads/2023/02/cs-work-RayPoynor-image24-scaled.jpg)