Highlands College

Art Direction

Identity

Print

A Life of Eternal Impact

Highlands College is a biblical higher education institution that exists to supply the Church with leaders of competence, character, and spiritual maturity, holistically trained to lead lives of eternal impact by fulfilling the Great Commission. Combining a rigorous academic curriculum with practical, hands-on ministry training working alongside today’s church leaders, Highlands College prepares students to become the leaders of tomorrow by training students holistically in academic instruction, character formation, ministry training, and spiritual development.

Highlands College needed a brand identity that fully encompassed their mission as they moved to achieve full accreditation.

The original Identity reflected too much of an association with the Church of the Highlands graphic standards. The College needed an independent message that communicated its core focus on academics and the intention of becoming an accredited institution.

Original Identity

The discovery lead to a thorough graphic exploration to identify the unique intersection in the college market.

We were charged with creating an integerated brand program that would include everything from the brand language, symbols, monogram, and official seal.

Symbol

Full Brandmark

Packaging, print collateral, event displays, and apparel were crafted from the brand guidelines in collaboration with the internal creative team at Highlands College.

The original Identity reflected too much of an association with the Church of the Highlands graphic standards. The College needed an independent message that communicated its core focus on academics and the intention of becoming an accredited institution.