Northbow is a real-estate focused private equity firm headquartered in Atlanta, GA. We were first engaged by the founder Zach Shipps before the initial company formation to develop a name, brand, and identity package that could serve to not only launch the brand with success, but create distinction in a market crowded with amateur individuals courting investors for alternative investments.

It was immediately clear that the Northbow team had the education and experience to stand alone in the industry, but the brand needed to help to create that distinction quickly. Presenting the brand as committed to a higher level of service, technical process, and results for your clients was absolutely the objective for Northbow. In collaboration with the client, we developed a brand identity that reflected the founder’s values of innovation, expertise, and exceptional service. The final result was a brand that positions Northbow as a leader in their industry and conveys their commitment to providing outstanding results for their clients.